Why traceability is critical to food manufacturers

The food business is changing. The Safe Food for Canadians Regulations (SFCR) came into effect in January 2019, requiring that most food and beverage processors have in place, among other things, a verifiable traceability system. That means they must be able to provide traceability evidence one step back and one step forward in their supply chain. They also need to provide traceability throughout their operations, from the ingredients used through to finished goods.

Your customers are also changing and demanding transparency through traceability; they want information about where their food is sourced and how it’s produced but they also want access to new products, international flavours and the freshest ingredients possible. How do you keep up?

This presents a challenge for Canadian Food Manufacturers. From managing recalls to serving consumer demands, manual systems are no longer enough. Those who embrace new technology will reap the benefits, saving time and increasing profitability.

Join this webinar to explore how innovation in the era of Industry 4.0 is reinventing the way organizations along the value chain communicate and work more collaboratively.

What you will learn:

  1. What is traceability in the era of Industry 4.0 and how you can use it as a differentiator
  2. How traceability helps manage food recalls
  3. How consumer demands are changing expectations from food companies
  4. Why traceability is no longer just about food safety

Register today. Spaces are limited. Can’t attend live? Simply register and we’ll send a recording to you after the webinar.

Register for this webinar and receive a complimentary copy of “The Cost of Compliance – What Food and Beverage Manufacturers Must Know to Avoid Paying the Ultimate Price” eBook.



Dana McCauley
Associate Director of New Venture Creation, University of Guelph
In her current role Dana enables Canada's smartest agri-food minds to transform their insights into commercial value that grows the economy and enhances Canada's international reputation as a place where great ideas and safe food are abundant. In 2017, Dana was recognized as a Canada’s Most Powerful Women: Top 100 Award Winner in the Trailblazers and Trendsetters category..


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